Archive

HIGHWAY TECHNET   VIRTUAL EXPO   MARKETING & COMMUNICATIONS INDEX

Go to the list of OTA Exhibits!

AP-87 Exhibit Support Services
AP-146 Promotional Items

Effective Exhibiting & Marketing of FHWA Products & Services


Please do not send comments. The UNT Libraries archived this site as part of the CyberCemetery in November 1999.
If you experience any technical problems using this site, please let us know.
FHWA offices around the country are placing strong emphasis on marketing their technologies and capabilities with their customers, stakeholders, and partners. To highlight important FHWA activities, compelling technical exhibits and promotional materials are used at important conferences and meetings year-round. The display topics available from OTA's Technology Marketing & Communications Team (TMC) cover projects from every program area in FHWA, with emphasis on technology applications and research & development. The exhibits (display panels and exhibit structures) are available on loan to field offices for scheduled outreach events.

The TMC Team had a very busy 1997 with over one hundred exhibition shows completed as part of its exhibiting program. With an inventory of 80+ full-size displays of various FHWA program activities in its warehouse, the team continues to service the exhibition needs of the Office of Technology Applications as well as most all other offices of FHWA, headquarters and field. An example of an important exhibition project for FHWA and the TMC Team is the 77 annual meeting of the Transportation Research Board in Washington, DC, January 11- 15, 1998, with the TMC Team handling the planning, preparation, and promotion of over 60 technical displays and computer demonstration workstations at this meeting's four day exhibition.

Beside handling marketing and promotional activities at conferences and exhibits, TMC Team activities also encompass guidance and support services for FHWA offices developing marketing plans and strategies for new technology products or initiatives. TMC professional staff knows each product is unique, each has different customers, each has different barriers to implementation, and each may require a different or unique marketing strategy.


HIGHWAY TECHNET  
VIRTUAL EXPO
MARKETING & COMMUNICATIONS INDEX


U.S. Department of Transportation
Federal Highway Administration

CLICK FOR INFO



Contact Persons
Martha Soneira
(202) 366-8029

Deborah Vocke
(202) 366-4855