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Industry Research
How to do Industry Research
Industry research steps:
1. Locate the NAICS code for the industry using the following link:
http://www.census.gov/epcd/www/naics.html
at the left side of the page, enter your keywords and click 2007 NAICS search.
Sample search: wineries
NAICS code is 312130
2. Use the NAICS code to search databases such as:
Business & Company Resource Center
This will provide you with articles on the industry for the NAICS code you supply as the search argument. Articles provide you with an overview of the industry.
Follow the link below for a short segment on searching by NAICS code in Business & Company Resource Center, ABI/Inform, and Business Source Complete.
Tutorial on NAICS code searching
You can also get industry information using:
In NetAdvantage, click on the drop down beside Industry Surveys under Quick Links.
Sample search: Find the Industry Survey for Alcoholic Beverages & Tobacco
In Hoovers Online, click the Industry tab and search on the NAICS code.
Sample search: Use the 312130 code to find wineries in Hoovers Online.
Click on Winemakers.
Use the Browse Industry Record box on the left side bar.
3. Use the NAICS code to find business ratios in:
Industry Norms and Key Business Ratios (Willis Library Reserves Desk 1st Floor)
RMA Annual Statement Studies (Willis Library Reserves Desk 1st Floor)
Before coming to the library, you can read the definitions of the RMA ratios
and how to interpret the RMA information using these links:RMA Annual Statement Studies definition of ratios:
http://www.rmahq.org/NR/rdonlyres/
3374780C-3BAD-4450-B47D-E12A5F34888E/0/
DefinitionofRatios_FRB_web.pdfHere is a link to RMA's product description page with
the FAQs about how to use the Annual Statement Studies:
http://www.rmahq.org/RMA/RMAUniverse/
ProductsandServices/RMABookstore/
StatementStudies/statementstudiesfaqs.htm
4. Use Plunkett's Research Online to obtain more industry information.
Sample search: From the opening screen, select Food & Beverage.
Plunketts Research Online provides market research, trends, company profiles and statistics.
