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JOUR 2300 Mass Communication Research
Books with Demographic and Statistical Information
Standard Rate & Data Service (SRDS)
Provides a brief description of the publication, circulation figures, rates for advertising, specifications, and contact information for all classes of media.
[location: Willis Library, 1st floor, General Reference]. Call numbers follow each title below.
Business Publication Advertising Source
HF5905.S7231
Newspaper Advertising Source HF5905.S731
Radio
Advertising Source HF5905.S741
SRDS Consumer Magazine &
Advertising Source HF5905.S7252
SRDS Interactive Advertising Source
HF5905.S727
TV & Cable Source HF5905.S7452
Lifestyle Market Analyst (SRDS): The Essential Source for Demographics
Provides extensive data covering DMA Market Profiles, lifestyle profiles, and demographic segment profiles. Includes much data on consumer preferences.
HF5415.33.U6L54 current issue [location: Willis Library, 1st floor, General Reference]
Rand McNally Commercial Atlas and Marketing Guide
Annual. Provides economic information for local geographic areas. Includes demographic coverage of the United States combined with interpretation of business data. In addition to detailed state maps, this source offers information on transportation services, manufacturing and retail sales and population on the county and city level.
G1019.R22 [location: Willis Library, 1st floor, General Reference Desk]
Provides extensive demographic statistics categorized by factors such as age, gender, and ethnicity. The bound volumes of Sales and Marketing Management contain this special issue, "Survey of Buying Power," published around September. The latest issue is on Reserve.
Located in Current Periodicals / Reserves, 1st Floor, Willis Library. Ask for it by title.
American Cost of Living Survey
Reported price and data for hundreds of goods and services in 506 U.S. cities and metropolitan statistical areas are found in this source. It is arranged alphabetically by city or MSA (at least one in each state) and prices are categorized under headings such as "Alcoholic Beverages," "Clothing," "Health Care," "Taxes," and "Utilities." Prices of many specific brand name products are included.
HD6983.A67 [location: Willis Library, 1st floor, General Reference]
American men and women : demographics of the sexes
The chapters provide tables mostly based on data collected by the federal government, especially the Census Bureau, Bureau of Labor Statistics, National Center for Education Statistics, and the National Center for Health Statistics. Contents include attitudes and behavior, education, health, income, labor force, living arrangements, population, spending, and wealth.
HC110.C6A43 [location: Willis Library, 1st floor, General Reference]
Best customers : demographics of consumer demand
This source examines spending patterns by the demographic characteristics of households. It analyzes spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. The source identifies which household spend the most on a product or service and which control the largest share of spending.
HC79.C6R87 [location: Willis Library, 1st floor, General Reference]
Editor & Publisher Market Guide
Provides market ranking tables (population, disposable income, income per household, high school graduation rate, cost of living index, total retail sales, retail sales tables for consumer items). Also provides in-depth market profiles for the U.S. and Canada.
HF5905.E38 [location: Willis Library, 1st floor, General Reference]
Household spending : who spends how much on what
This volume, published by New Strategist Publications, bases its data on the data collected by the Bureau of Labor Statistics. The tables calculate household spending indexes, per capita indexes, aggregate spending, and market shares. The publication provides hundreds of spending categories by age of householder, household income, income type, and region.
HC110.C6H68 [location: Willis Library, 1st floor, General Reference]
Marketing Data
Provides in depth industry information on 29 industries ranging from Advertising to Wi-Fi. Analyzes trends, technologies, and statistics supplemented with market data and glossary.
Mintel offers a series of research reports covering the US and International marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. NOTE: users must create a personal profile using their university-given email accounts.