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Survey of Buying Power

Provides extensive demographic statistics categorized by factors such as age, gender, and ethnicity. The bound volumes of Sales and Marketing Management contain this special issue, "Survey of Buying Power," published around September. The latest issue is on Reserve.

Located in Current Periodicals / Reserves, 1st Floor, Willis Library. Ask for it by title. A copy is also located at the Dallas Campus Library.

URL: http://iii.library.unt.edu/record=b1655861

The bound volumes of Sales and Marketing Management (located in the Willis Library, lower level) contain an additional Part II of the "Survey of Buying Power." Part II is titled "A Survey of Media Markets," and is published around October.

A COPY IS ALSO LOCATED AT THE UNT DALLAS LIBRARY

Format(s):

Statistical Resources, Associations and Organizations

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