Mintel Reports
Mintel offers a series of research reports covering the US and International marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. NOTE: users must create a personal profile using their university-given email accounts.
URL: http://irservices.library.unt.edu/resource.cfm?ai_id=352
Only available to UNT students, staff, and faculty. Access for guests is on-campus only.