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New Strategist marketing statistics
NEW STRATEGIST PUBLICATIONS furnish extensive U.S. demographic statistics for marketing projects.
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New Strategist publications provide data on U.S. consumers from different generations and income groups.
- The data is extracted from the Consumer Expenditure Survey of the Bureau of Labor Statistics.
- Covers lifestyles and strategies and trends in consumer marketing for different industries.
- Some New Strategist publications are located in the Business Reference section of the Government Documents Department, 3rd floor, Willis Library.
- Others are ebooks accessible through Gale's Virtual Reference Library.
- The following is a partial list:
- American health : demographics and spending of health care consumers
Call number: RA445 .A447
Location: Business Reference, 3rd floor, Willis Library, Government Documents - American incomes : demographics of who has money
Call number: HC110.I5 A447
Location: Business Reference, 3rd floor, Government Documents - Best customers : demographics of consumer demand
Call number: HC79.C6 B45
Location: Business Reference, 3rd floor, Government Documents - Millennials : Americans born 1977 to 1994
Call number: HQ796 .M4797
Location: Business Reference, 3rd floor, Willis Library, Government Documents - Older americans : a changing market
Call number: HC110.C6 O64
Location: Business Reference, 3rd floor, Willis Library, Government Documents - Generation X : Americans Born 1965 To 1976
Call number: HC110.C6 G46
Location: Business Reference, 3rd floor, Willis Library, Government Documents - Racial And Ethnic Diversity : Asians, Blacks, Hispanics, Native Americans, And Whites
Call number: E184.A1 R78
Location: Business Reference, 3rd floor, Willis Library, Government Documents - Who's Buying Alcoholic And Nonalcoholic Beverages [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Apparel [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying At Restaurants And Carry-Outs [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying By Age [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying By Race And Hispanic Origin [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Entertainment [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Executive Summary Of Household Spending [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying For Pets [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying For Travel [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Groceries [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Health Care [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Household Furnishings, Services, And Supplies [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Information Products And Services [accessible as an ebook through Gale's Virtual Reference Library]
- Who's Buying Transportation [accessible as an ebook through Gale's Virtual Reference Library]
- Click here for a complete list including locations & ebook editions.
Need Help?
The UNT Libraries Government Documents staff is happy to answer your questions! Visit us on the 3rd Floor of Willis Library Government Documents Department, or call us at (940) 565-2870, or email us!
