Marketing and Advertising

• Business & Company Resource Center [UNT Libraries' Subscription]
  This resource contains the latest information drawn from the following databases:
  American Wholesalers and Distributors Directory
  Brands and Their Companies
  Business Rankings Annual, 2000 through Present
  Consultants and Consulting Organizations Directory
  Encyclopedia of American Industries
  Encyclopedia of Associations: National Organizations of the U.S.
  Encyclopedia of Associations: Regional, State, and Local Organizations
  Encyclopedia of Associations: International Organizations
  Encyclopedia of Emerging Industries
  Encyclopedia of Global Industries
  Graham and Whiteside Major Company Series
  International Directory of Company Histories
  Market Share Reporter
  Notable Corporate Chronologies
  Publishers Directory
  Telecommunications Directory
  Ward's Business Directory of U.S. Private and Public Companies
  Ward's Business Directory of Private and Public Companies in Canada and Mexico
  World Market Share Reporter
• Credo Reference  [UNT Libraries' Subscription]
  A great starting point for reference, supplying basic definitions and articles.  Contains thousands of ebooks.
• Dictionary of Marketing Terms (Answers.com)
  Concise definitions in the areas of advertising, media analysis, e-commerce and sales.
• Dictionary of Marketing Terms (Answers.com)
  Concise definitions in the areas of advertising, media analysis, e-commerce and sales.
• Dictionary of Marketing Terms (Answers.com)
  Concise definitions in the areas of advertising, media analysis, e-commerce and sales.
• Encyclopedia of Major Marketing Campaigns  [UNT Libraries' Subscription]
  Furnishes profiles of 500 of the most notable advertising and marketing initiatives of the Twentieth Century. HF5837.E53 [location: Willis Library, 3rd floor, Government Documents / Business Reference.
• Gale Virtual Reference Library [UNT Libraries' Subscription]
  Hints:
  Expand +Business, then click on any of the following ebooks:
  Brand Immortality: How Brands Can Live Long and Prosper
  Bridging the Culture Gap: A Practical Guide to International Business
  Communication
  Business Information Handbook
  Company Profiles for Students
  Encyclopedia of American Industries
  Encyclopedia of Major Marketing Campaigns
  Manufacturing & Distribution USA: Industry Analyses, Statistics and Leading Companies
  Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy
  Working Abroad: The Complete Guide to Overseas Employment
  .
  Expand +Social Science, then click on any of the following ebooks:
  Who's Buying Alcoholic and Nonalcoholic Beverages
  Who's Buying Apparel
  Who's Buying at Restaurants and Carry-Outs
  Who's Buying by Age
  Who's Buying by Race and Hispanic Origin
  Who's Buying Entertainment
  Who's Buying Executive Summary of Household Spending
  Who's Buying for Pets
  Who's Buying for Travel
  Who's Buying Groceries
  Who's Buying Health Care
  Who's Buying Household Furnishings, Services, and Supplies
  Who's Buying Information Products and Services
  Who's Buying Transportation
• Internet Marketing Dictionary
  Browse alphabetically or by category.
• Marketing Dictionaries in the UNT Libraries
  Publishers include Blackwell Publishers, Wiley, NTC Business Books, Barron's, Kogan Page.
• Referenceforbusiness.com
  Contents: Encyclopedia of Small Business, Encyclopedia of Business, Business Biographies, Business Plans, Encyclopedia of American Industries, Encyclopedia of Management, Company Histories, Leading American Businesses.

Need Help?

The UNT Libraries Government Documents staff  is happy to answer your questions! Visit us on the 3rd Floor of Willis Library Government Documents Department, or call us at (940) 565-2870, or email us!