Books

Credo Reference [UNT Libraries' Subscription]
Contains thousands of reference ebooks, including dictionaries and encyclopedias on a wide variety of topics.  A great starting point for reference, supplying basic definitions and articles.

Gale Virtual Reference Library [UNT Libraries' full text subscription]

Hints:

• Expand +Business, then click on any of the following ebooks:
  - Brand Immortality
  - Bridging the Culture Gap: 
  - International Business Communication
  - Business Information Handbook
  - Company Profiles for Students
  - Encyclopedia of American Industries
  - Encyclopedia of Major Marketing
  - Manufacturing & Distribution USA 
  - Strategic Planning
  - Working Abroad
• Expand +Social Science, then click on any of the following ebooks:
  - Who's Buying Beverages
  - Who's Buying Apparel
  - Who's Buying at Restaurants
  - Who's Buying by Age
  - Who's Buying by Race
  - Who's Buying Entertainment
  - Who's Buying Executive Summary
  - Who's Buying for Pets
  - Who's Buying for Travel
  - Who's Buying Groceries
  - Who's Buying Health Care
  - Who's Buying Household Furnishings
  - Who's Buying Information
  - Who's Buying Transportation

Books on market segmentation, attitude research, focus groups, business demography, consumer behavior, marketing scales.

Click the following link to find books on marketing plans listed in the UNT Libraries' Online Catalog

Look for business books in eBooks on Ebscohost.

• You can access eBooks on Ebscohost 24 hours a days, seven days a week.
• eBooks on Ebscohost can be accessed as follows:
• From the UNT Libraries' Catalog.
• From the Electronic Resources menu:
  Click on the letter "e" from the alpha bar and scroll down to eBooks on Ebscohost. You will need your EUID and password when you are off campus.

Click this link to the UNT Libraries' subject guide to New Strategist Marketing Statistics.