Marketing and Advertising

Business Leadership Building

Thank you for using the Marketing and Advertising Subject Guide!

My name is Jeffrey Levy, Business Subject Specialist.

This guide covers directories, demographic information, marketing statistics, census information, lifestyle profiles, consumer spending, advertisers, advertising agencies, media directories, and advertising rates and circulation.

Quick Guide to Finding Marketing Information

• ARTICLES TAB for online or print articles. Includes:
  - Electronic Resources Page
  - UNT Libraries' Federated Search Engine 
  - Business and Economics @ UNT Libraries
• BOOKS TAB for tutorials on finding books in the UNT catalog.  
• REFERENCE SOURCES TAB for reference materials online or in print.  
• WEBSITES TAB for links to other UNT Libraries' subject guides.
• TO PRINT: click on the Print Friendly View at any time.

Online journal search

• Do a journal title search in one or both:
• Online Catalog.
• Serials Solutions electronic journal database.
• Extra portal to get into the Libraries' system: Virtual Personal Network (VPN) https://vpn.unt.edu.
• APA Style Guide ("OWL" at Purdue Univ.)
• Library Services for Faculty and Students (this link takes you to the Finance Subject Guide).

UNT COLLEGE OF BUSINESS, Department of Marketing & Logistics

http://www.cob.unt.edu/mktg/ 

Need Help?

The UNT Libraries Government Documents staff  is happy to answer your questions! Visit us on the 3rd Floor of Willis Library Government Documents Department, or call us at (940) 565-2870, or email us!