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SMHM 4660 Advanced Merchandising Applications
Required Readings
Bassolino Find first-tier consumers.....China Business Review Nov/Dec 2010 pp.16-42
Hu Shopping Priorities...Beijing Review 2009 Nov 19 pp. 30-31
Lan Online Shopping Spree Beijing Review 52(37): 26-27
Mehta Quiet Migration: Apparel and Textile Companies Head Out of China Apparel magazine Vol. 51, Issue 10, June 2010
Meyer China Myths...Harvard Business Review 2010 88(1) 24 Business Source Complete
Mooney An Industrial Downsizing...U.S. News and World Report 2008 145(3): 36
Owen Standards in China...China Business Review 2010 Jan/Feb 40-43
Reed New Silk Road Business Week 2008 Nov p46-52
Wang The effect of face...Journal of Leisure Research 43(1): 133-147
Datamonitor Dec 21, 2010 Apparel Retail in China--we only have this for June 2010 in Business Source Complete
Lin Cultural and organizational antecedents.... Journal of Business Ethics 2011 99 441-451 no direct link that worksPhau Devil wears (counterfeit) Prada..Journal of Consumer Marketing, 26(1), 15-27. DOI: 10.1108/07363760910927019
Wallstrom Expressing herself...Journal of Brand Management 18 pp228-237
Owen Standards in China...China Business Review 2010 Jan/Feb 40-43
Reed New Silk Road Business Week 2008 Nov p46-52
Wang The effect of face...Journal of Leisure Research 43(1): 133-147
Datamonitor Dec 21, 2010 Apparel Retail in China--we only have this for June 2010 in Business Source Complete
Lin Cultural and organizational antecedents.... Journal of Business Ethics 2011 99 441-451 DOI: 10.1007/s10551-010-0662-3
Phau Devil wears (counterfeit) Prada..Journal of Consumer Marketing, 26(1), 15-27. DOI: 10.1108/07363760910927019
Wallstrom Expressing herself...Journal of Brand Management 18 pp228-237
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