JOUR 3020: Creative Brief with MRI+

Printable Guide: Mediamark Reporter

To get to the database:

1.       Go to the UNT Library homepage www.library.unt.edu

2.       Click on Electronic Resources

3.       Select M from the alpha bar

4.       Scroll down and click on MRI+

5.       If you are off campus, you will need to enter your euid and password

The first screen you see will look like this:

If you have already created an account, you must log in.

If this is your first time to use the database, you must create an account first. When you create your account, use a UNT email address.

After you log in...

you will see this screen:

Click on Mediamark Reporter.

Accept the User License Agreement on the next screen.

Now you are in the Mediamark Reporter database. 

To run a report:

1.       Choose a Report Volume.  If you want to find information on a product, choose Fall 2008 or Spring 2008.

2.       Choose a Report from the broad categories of products. You will be able to limit to more specific products after selecting from the broad categories. Now you should see a screen that looks something like this:

3.       Choose a Category, Base, and Target (you need “Last 30 Days Heavy”) from the list on the left.  This will change the information you see displayed on the right.

4.       Choose Spreadsheet to open the data in Excel.

5.       Delete the rows below the demographic information before printing or saving.