MRI+

Contains multiple databases for the purpose of evaluating magazines, seeking directory and editorial information. Includes Mediamark Reporter, which provides information on who buys and uses various products. The first time you access the database, you must create a free account. Follow the instructions in the database to create your account.

URL: http://www.mriplus.com/site/index.aspx

Resource Type: Research Database
Title/Alternate Title: MRI+
Subjects Covered: Magazine Data Planning Resources
Contents: Contains multiple databases for the purpose of evaluating magazines, seeking directory and editorial information. Includes Mediamark Reporter, which provides information on who buys and uses various products. The first time you access the database, you must create a free account. Follow the instructions in the database to create your account.
Dates of Coverage: 1999 Current
Contact: Annie Downey annie.downey@unt.edu Ask a Librarian