Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. A discussion lead by Dr. Jordan Frith will be held after the screening.
Dr. Jordan Frith is in the Technical Communications department here at UNT. His research focuses on the appropriation of mobile technologies, particularly newer location-based mobile applications. He has published in journals such as Mobilities and Communication, Culture and Critique and has published two books. His newest book, Smartphones as Locative Media, will be out this spring. He also has experience working as a consultant on technical documents and social media campaigns.